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About Sosplan

Six Years, One Realization

We didn't start as an IP Creation agency. We became one — because the alternative stopped working.

Our Story

We Started Where Every Creative Agency Starts

Sosplan started in 2019 as a creative agency like any other — strategy, creativity, managing social media for clients who needed it done well. Six years and 80+ clients later, including names like BCA Life, Xiaomi, and Telkomsel, we kept running into the same ceiling: even when the work was good, it looked like everyone else's work. Every agency was selling the same pitch.

The realization: managing a brand's own channel well was never going to be the differentiator, no matter how good the execution got. So we built something else — IP Creation. Not another service line, but a different kind of asset: talent, events, media, or activations that become part of a brand's identity beyond the product and the company.

Ultimax Race 2025, built for BCA Life, is what that looks like when it works — recognized industry-wide with the Marketeers Award 2025, Sport Community Category. That's the direction Sosplan is built around now.

2019

Founded

2019 — 2024

80+ clients, 100+ projects

★

2025

Marketeers Award, Ultimax Race

Our Approach

Helpful in Name. Disciplined in Practice.

'Your Helpful Agency Partner' isn't just a tagline — it's a standard. We're accountable to the numbers we set with you, not just the creative we hand over. If something isn't working, we say so before you have to ask.

We commit to KPIs, not just deliverables — every engagement starts with a number we're accountable to, not just a scope of work.

We build proof, not just pitch decks — Ultimax Race exists because we built it, not because we described it well in a meeting.

We stay accountable after the campaign ends — the work doesn't stop being ours the day it ships.

The Team

Who's Behind It

Gede Joody

CEO

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Tito Ikhsan

CMO

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Creative Director

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Art Director

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Account Manager

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80+ clients. 100+ projects. Since 2019. Winner, Marketeers Award 2025 — Sport Community Category.

★

MARKETEERS
AWARD
2025

Marketeers Award 2025

Sport Community Category

Start With an Audit. Not a Big Commitment.

30 minutes. We review where your brand stands today and show you the IP Creation or digital strategy that actually makes sense for your business.

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