Client social accounts and talent — Xiaomi, MyRepublic, KPI Fit Journey, Piala by.U, BCA Life
Creative Agency — Specialized in IP Creation

We Don't Just Manage Your Account. We Build Your Audience.

Sosplan is a creative agency that goes further than content — we build IP Creation: a talent, an event, a media property, or an activation that becomes part of your brand's identity, beyond just the product and the company. Everything a creative agency should do well, plus the specialty most stop short of.

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The Ceiling

Most Creative Agencies Stop at Content. That's the Ceiling, Not the Finish Line.

Every creative agency says the same thing: strategy, creativity, we'll manage your social. Most of them can actually deliver on that now, that's no longer what separates anyone. The real ceiling is what official-account content always is, no matter how well it's made: the moment people recognize it as your brand talking about itself, it reads differently than content they'd choose to follow on its own. 

01Even well-made content gets read as "the brand talking" the moment people recognize the account
02Reach and engagement plateau at people who already know you
03No natural path to the audience who's never heard of you yet

If every competitor is managing their account well too, good account management stops being what makes your brand look different.

Sosplan mascot
Event IP · Flagship Case Study

The Clearest Proof We Have

BCA Life receiving the Marketeers Award 2025, Sport Community Category
🏆 Marketeers Award 2025
Ultimax Race 2025
Award ceremony · Sport Community Category

For BCA Life, we built Ultimax Race 2025 — a running franchise that turned an abstract brand value ("we care about health") into a real, recurring event people show up for year after year. It won the Marketeers Award 2025, Sport Community Category — recognized by the industry, not just claimed by us.

"Winner, Marketeers Award 2025 — Sport Community Category"
More of the Work

Ultimax Race Isn't the Only One

Different brands, different interests, same approach — built from zero, not bought off a media rate card.

Media IP
@_360padel Instagram profile
@_360padel

A padel community that gathers because people want to play, not because of a brand.

Media IP
@kpifitjourney Instagram profile
@kpifitjourney

A health and fitness media for audiences seriously committed to a healthy lifestyle.

Media IP
@pialabyu Instagram profile
@pialabyu

A futsal competition media that builds association with youth and sports culture.

The Specialty

We Build IP. Not Just Content.

Your official account still matters, and we still run it well — that's the foundation. But it has a ceiling: it will always read as your brand talking about itself. IP Creation is how we get past that ceiling. Sosplan designs and builds IP Creation — an ownable asset built around a single interest area you want your brand associated with, one that becomes part of your brand's identity beyond the product and the company itself.

Depending on what fits your brand, that IP might be a talent (a persona or face people follow), an event (a franchise people show up for year after year), a media property (a community built around a shared interest), or an activation (a real-world moment people take part in) — sometimes more than one at once.

Proof

This is exactly what we did for BCA Life with Ultimax Race 2025 — an event-format IP recognized industry-wide with the Marketeers Award 2025, Sport Community Category.

How It Works
STEP 01
Define the interest area

Find the overlap between your brand's value and the audience interest worth building around.

STEP 02
Choose the right IP format

Talent, event, media, or activation (or a mix) — whichever fits the brand and the interest best.

STEP 03
Build it from zero

Content, growth, engagement, execution, consistently delivered.

STEP 04
Integrate the brand quietly

Association builds naturally as the IP earns its own audience and trust.

Capabilities

The Foundation Behind Every IP Creation

A strong IP Creation needs solid execution across every layer. These are the capabilities we bring to every build — and they're also available as standalone services if that's what you need right now:

IP Build
Designs and builds the IP itself — talent, event, media, or activation
Content Management
Execution layer behind Media IP
Campaign Creation
Placeholder keterangan — isi nanti
Commercial Production
Video, photo, TVC, and creative visual design
Ads Handling
Placeholder keterangan — isi nanti
KOL Management
Execution layer behind Talent IP
Creative Portfolio

Creative Work We've Shipped

A sample of key visuals from campaigns we've built for clients across categories — from OTC health to consumer tech to finance.

ASDP · Ferizy
ASDP Ferizy key visual — Naik Ferry, Easy
Aquaproof
Aquaproof key visual — #NyamannyaBeneran
Xiaomi
Xiaomi key visual — Xiaomi Yang Pasti
Neozep Forte
Neozep Forte key visual — #SiPalingGercep
Social Media Portfolio

Social Media, Managed Properly

A look at official client accounts we handle end-to-end — content, design, and consistency, not just scheduling.

Social Media Service case study — Neozep Forte
Social Media Service case study — Kopi Kenangan
Social Media Service case study — Erha Age Corrector
Social Media Service case study — Federal Oil

80+ clients. 100+ projects. Since 2019. Winner, Marketeers Award 2025 — Sport Community Category.

★
MARKETEERS
AWARD
2025
Marketeers Award 2025
Sport Community Category
FAQ

Questions Brands Usually Ask Before Starting

If our brand isn't visible at first, how do we know it's actually working? −

We track the build from day one — audience growth, engagement quality, and the point where brand integration begins.

How long before our brand can actually step in? +

Depends on the interest area and how fast trust builds — we set a defined timeline upfront.

Is IP Creation only for big companies with big budgets? +

No. The scale and format of the IP matches your budget — a growing brand often starts with a smaller, focused format; an enterprise brand can go bigger, or combine talent, event, media, and activation together.

Who owns the IP Creation once it's built? +

Defined in the agreement upfront — a decision we make together before we start.

How is this different from influencer marketing or event sponsorship? +

Influencer marketing rents someone else's audience for a campaign. Event sponsorship rents someone else's event for a day. IP Creation builds something your brand actually owns — a talent, an event, a media property, or an activation — that keeps compounding after the campaign ends.

What if we already have social media handled — do we still need this? +

Yes, if what you need is differentiation.

Start With an Audit. Not a Big Commitment.

30 minutes. We review where your brand stands today and show you the IP Creation or digital strategy that actually makes sense for your business. Free. If it's a fit, we move forward. If not, you still walk away with insight you can use immediately.

Sosplan
Your Helpful Agency Partner
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